The Simulator, before you touch anything
A discount, a price rise or free shipping, tested with your numbers: how many extra orders you need to earn the same.
What you sell isn't what you keep.
Pricing walks your sales down to your profit, cost by cost, and shows you what makes money, what sells at a loss and which discount eats your margin.
- What you sell below cost.
- The discounts eating into your margin.
- A new price, tested before you touch anything.
14-day free trial · from €99/month · no lock-in
Pricing·new play2 products with no cost enteredWithout cost, it can't tell if they make or lose you money
What is the Pricing specialist?
It's the Argos specialist that watches your margin. It reads your Shopify sales, costs and discounts, walks from what you sell to what you keep and shows you where the money slips away. If a product has no cost, it tells you: it never makes up a margin.
- Reads
- Shopify sales, costs and discounts
- Checks your store
- Daily, after the early-morning catalogue read
- Who does it
- You set the price; Argos applies it in Shopify in one click
From what you sell to what you keep.
The sum you do at the end of the month, done every day and product by product.
It reads sales, costs and discounts
What you actually take in, after discounts and VAT, against each product's cost, shipping and fees.
It shows you where you lose
What you sell below cost, the discounts eating your margin and the returns that weigh you down.
You adjust the price
You see each current price next to the new one, with its margin, tweak it and apply it in Shopify in one click. And undo it.
Sample store · fictitious data
Margin slipping away where you can't see it.
What Pricing found at Vinoteca Olivares, the sample store. None of the three shows up in the sales summary. With your store, you get your numbers.
What it sees
Albariño Rías Baixas 2023 and AOVE Hojiblanca 250 ml are selling with no cost entered in Shopify.
Shopify · margin per product
What to do
Enter their cost per item: without it, nobody can tell you whether they make or lose you money.
Who does it
You, in Shopify.
What it sees
The store's break-even ROAS is 2.08: below it, every euro spent on ads loses money.
Shopify · 30 days
What to do
Use it as the floor for your campaigns. It's the same one Advertising, the Simulator and ArgosAI use.
Who does it
Argos, across the whole dashboard.
What it sees
A 10% discount needs +36% more orders to earn the same as without it. From 38% off, every order loses money.
Simulator · store margin
What to do
Try it in the Simulator before launching it, with the store's own numbers.
Who does it
You, in the Simulator. Nothing changes in the store.
Vinoteca Olivares is the demo's sample store: its numbers are fictitious. In your dashboard, you see yours.
Your margin. No month-end surprises.
What your accountant tells you late and in aggregate, every day and product by product.
Markdowns with the right reference price
Argos stores your price every day and warns you if a struck-through price isn't your lowest of the previous 30 days, as EU rules require. Also before you apply prices.
From sales to net profit
Gross sales, discounts, returns, product cost, shipping, fees, ads and fixed costs: what you keep, cost by cost. Anything missing, flagged; never made up.
What you sell at a loss
Products selling below cost once you count what you actually take in, after discounts and VAT.
Discounts eating your margin
The codes and markdowns that take a big bite out of what you earn on each order.
Prices in one click, and undo
In price plays you see each current price next to the new one, with its margin, and apply it in Shopify in one click.
First, it looks at your store. Then, it measures.
No play goes out blind, and none is called a success without its numbers.
It won't suggest what you already have
Every specialist looks at your site before suggesting anything. What you already have doesn't come up and, if something slips through, you tap «I already have it» and it won't come back.
What doesn't work comes back
Every play says which metric it moves and is measured 28 days before against 28 days after. If nothing changes or it gets worse, it returns to your to-dos on its own, with a note of when it was done.
Your accountant tells you late. This, every day.
Shopify already works out gross profit per product if you enter costs. What it doesn't do is go down to net, with ads and fixed costs, or tell you what to change.
| What you needWhat you need | Argos | By hand | Shopify reports |
|---|---|---|---|
| From gross sales to net profit, with ads and fixed costs | |||
| What you sell below cost | |||
| The discounts eating your margin | |||
| Your break-even ROAS for ads | |||
| Products with no cost entered, flagged | |||
| Change prices in Shopify in one click, and undo |
We're Empact, the team behind Argos: Shopify Gold Partner, with Shopify since 2019, 5.0 out of 5 on Shopify Partners.
Shopify Gold Partner · since 2019Behind Argos is us, Empact. Here's what our clients say.
- Shopify projects
- 120+
- A/B tests
- 800+
- on Shopify Partners
- 5.0 out of 5
“Rediseñaron la web de mi marca ARISTICOS en Shopify y el resultado superó mis expectativas. Tienen una metodología de trabajo superestructurada y sólida, lo que te da muchísima tranquilidad durante todo el proceso.”
ARISTICOS · Oct 2026
“El Equipo de Empact nos ha sorprendido muy positivamente, tienen procesos muy TOP en los que no se escapa nada.”
mytravelpassport · Sep 2026
“Hemos hecho toda la nueva web con Xavi y su equipo, y además estamos trabajando las campañas de Ads con ellos. Trabajo espectacular y super implicados en nuestro proyecto en todo momento.”
LOCO MONKY · Jul 2026
“Todo el equipo fueron super atentos en todo momento y la comunicacion fue rapida y clara. La web quedó perfecta; Se nota que saben lo que hacen.”
Better Than New · May 2026
“La comunicación está siendo excelente y el equipo se muestra profesional y atento durante todo el proyecto. Muy satisfechos con el servicio hasta el momento.”
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“Muy contenta con el equipo, trabajo muy profesional y competente.”
COMO UN PEZ EN EL AGUA · Mar 2026
“El resultado: una experiencia mucho más clara, ordenada y alineada con la marca.”
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“La ejecución ha sido ágil, precisa y perfectamente alineada con nuestras necesidades.”
Paz Torras · Feb 2026
“Quiero destacar la agilidad, el nivel técnico y la implicación de todo el equipo. Han estado encima de cada detalle, asegurándose de que todo lo que solicitamos no solo estuviera implementado, sino funcionando perfectamente.”
System Action · Feb 2026
“Saben lo que se hacen y encima son pro-activos, siempre vienen con nuevas ideas, búsqueda de tendencias, seguimiento continuo ¿Qué más se puede pedir?”
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“Servicio de calidad y ágil. Siempre disponibles cuando hay alguna necesidad y entienden perfectamente las necesidades del negocio.”
Olivarte · Nov 2025
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“Nos han ayudado a rediseñar la página web aportando muchas mejoras para llegar a más clientes y hacer las compras más fácil para los clientes.”
Arts Bettin · Jul 2025
“Han sido eficaces, atentos en todo momento y muy profesionales. Captaron perfectamente lo que necesitaba y lo llevaron a cabo con mucho cuidado y detalle.”
The Vecina · Jul 2025
“He trabajado con diversos equipos profesionales del sector y E-mpact sin duda ha sido la mejor con diferencia.”
Bowiie · Jun 2025
“Nos están ayudando a mejorar la tienda, a salir mejor en Google y a hacer campañas que funcionan. Muy fácil trabajar con ellos, siempre aportan ideas y soluciones.”
AutoRR E-Motion Parts · Jun 2025
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“Un partner real, más allá de una agencia.”
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“Xavi nos ha prestado un servicio excelente, mejorando la UX de la tienda y las conversiones de registros con diseño mejorado e integración de Apps.”
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“Muy contentos con el resultado y la gran profesionalidad de E-mpact, desde el primer momento se volcaron en nuestro proyecto y resolvieron nuestras necesidades.”
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“Nuestra transición a Shopify fue fluida, y los resultados hablan por sí mismos.”
Grow Industry · Mar 2025
How to tell what each product earns you on Shopify.
A short guide to do it yourself, with what you already have. Works with or without Argos.
Enter the cost per item
On every Shopify product, the “Cost per item” field. Without it, no report can tell you your margin.
Look at what you actually take in
Take discounts and VAT off the price. What lands in the till is less than what the product page says.
Subtract what it costs to fulfil
Shipping, payment fees and returns. What's left is your contribution margin per order.
Review your discounts
In Shopify Analytics, sales by discount code. One that eats a big slice of your margin has to sell a lot more to make up for it.
Put a floor under your ads
Your contribution margin tells you the minimum return every euro in ads needs to bring back so you don't lose money. Below it, every sale costs you.
It's the sum you do once a month, and late. Pricing does it every day and alerts you when something eats into your margin.
See Pricing in the demoWhat it doesn't do. Or make up.
Pricing works with your numbers. This is out of scope, or up to you.
- No product cost, no margin. If it isn't in Shopify, it tells you and doesn't make it up.
- It doesn't change prices without you. You see today's price and the new one with its margin; you apply it, with undo.
- It isn't your bookkeeping. It gives you the margin to decide with; the official accounts are your accountant's job.
- It doesn't look at competitor prices. It works with your numbers; to see everyone else, there's Industry and competitors.
Questions about Pricing.
What does Pricing need?
Just your Shopify, with the cost per item entered on your products. If any are missing it, it tells you instead of making up the margin.
Does it change my prices?
Only if you want it to. In price plays you see each current price next to the new one, with its margin, adjust it and apply it in Shopify in one click. It can be undone.
What's break-even ROAS?
The minimum return every euro in ads has to bring back so you don't lose money, given your margin. Pricing works it out, and Advertising, the Simulator and ArgosAI all use it, so it's the same number across the dashboard.
Can I test a discount before launching it?
Yes, in the Simulator: a discount, a price rise or free shipping, with your numbers. It tells you how many extra orders you need to earn the same. Nothing changes in your store.
How often does it check my margins?
Daily, after the early-morning catalogue read. What moves the needle most reaches you in My week.
The other seven. Each one, on its own patch.
All eight, together- ConversionCROWhere am I losing the sale?
- SearchSEOWhat am I missing to rank higher on Google?
- AdvertisingAdsAre my ads paying off?
- Email & customersCRMWhy don't my customers come back?
- Site speedCWVIs my store fast enough for Google?
- InventoryWhat's about to sell out?
- ShowcaseWhat do I show first in each collection?