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Find the sale that slips away.

Conversion cross-checks your funnel, your site and what Clarity records, then tells you which step drops the order and what to test first.

  • The step and device where you lose the most orders.
  • A/B tests on a real capture of your page.
  • It reads your site first: never suggests what you have.
Activate ArgosSee Conversion in the demo

14-day free trial · from €99/month · no lock-in

Conversion·new playMobile: 68% drop off at shippingFill in province and city from the postcode
Sample store · fictitious dataThe sample store's most-viewed product page, on mobile and desktop, as Conversion reads it with Clarity.

What is the Conversion specialist?

It's the Argos specialist that hunts down where the sale falls apart, from first click to payment. It cross-checks Analytics with your Shopify orders and what Clarity records, reads your site before suggesting anything, and hands you every play with the data behind it. Behind it, Empact's judgment: years of CRO on Shopify stores and +800 A/B tests.

Reads
Shopify, Analytics, Clarity and your own site
Reviews your store
Every 6 hours, as soon as Analytics has new data
Who does it
ArgosAI in one click, you step by step, or Empact, who runs the test

Your site first. Then the play.

Like a CRO consultant with your store open in front of them: fewer reports, more decisions with a reason.

  1. Reads your funnel and your site

    Analytics, Shopify and Clarity, on mobile and desktop. And it checks your store: if you already have a slide-out cart or express checkout, it won't suggest them.

  2. Hands you the play

    The step where you lose, the data that proves it and what to change. If the change is big, an A/B test sized to your traffic comes first.

  3. You do it, it gets measured

    In one click, step by step, or by asking Empact. After 28 days you know whether it moved its metric and, if not, what it suggests next.

Sample store · fictitious data

This is what a lost sale looks like.

Three plays from Vinoteca Olivares, the sample store. Each one comes with its data, its fix and who does it. With your store, they come with your numbers.

Vinoteca Olivares

Vinoteca Olivares · Tintos

Pack degustación 6 tintos

€59.00

Add to cart

Pack of 6 reds selected by our team. Includes Priorat Clos Olivares 2020, Mencía Bierzo 2021, Garnacha Cariñena old vines and three more reds from small wineries that change every season. 75 cl bottles. Free shipping from €100.

Vinoteca Olivares

Vinoteca Olivares · Tintos

Pack degustación 6 tintos

€59.00

Add to cart

Six different reds in one box, to try them without buying a whole case of each.

What's included

  • Priorat Clos Olivares 2020
  • Mencía Bierzo 2021
  • Garnacha Cariñena old vines
  • Three more reds from small wineries, changing every season
  • 75 cl bottles

Frequently asked questions

Which wines does it include, exactly?

Three fixed ones (Priorat Clos Olivares 2020, Mencía Bierzo 2021 and Garnacha Cariñena old vines) and three seasonal ones, all reds.

Is shipping free?

Yes, on orders from €100.

Drag to compareSample store · fictitious data
The Pack degustación product page at Vinoteca Olivares, the sample store, before and after rewriting it with ArgosAI. Only the description changes: you publish it with one click, and it can be undone.

  • What it sees

    On mobile, 68% of people who reach the shipping step drop off. On desktop, 31%.

    Analytics · Clarity · 30 days

    What to do

    Fill in province and city from the postcode: Clarity sees frustration clicks right on those fields.

    Who does it

    You, step by step. Or you ask Empact.

  • What it sees

    The Pack degustación 6 tintos gets 9,300 visits and only 2% add it to the cart. 23% tap the photo looking for which wines are inside.

    Analytics · Clarity · 30 days

    What to do

    Rewrite the page against that blocker: what's inside, who it's for and what it already said about shipping, easy to scan on mobile.

    Who does it

    ArgosAI writes it. You publish it in one click, and it can be undone.

  • What it sees

    “Express checkout on the product page” comes first among the store's tests: priority 7.0 and 6 weeks with its traffic.

    Tests for your store

    What to do

    Test it on half the visits before rolling it out to everyone. The variant, painted over a capture of today's product page.

    Who does it

    You ask Empact, who runs the test and measures it.

Vinoteca Olivares is the demo's sample store: its numbers are fictitious. In your dashboard, you see yours.

Empact's craft, watching your store.

What a CRO consultant would do with Analytics, Clarity and a free afternoon, done every 6 hours with the judgment of a team that does it daily on Shopify stores.

A/B tests on your real page

When your data calls for it, you get the whole test: a capture of your page today, the variant painted on top, the metric that decides and how long it runs with your traffic. If you don't have the traffic for an A/B test, it says so.

Test for your store · sample store

Express checkout on the product page

  • Reliable A/B · 6 weeks
  • Priority 7.0

“We believe the express checkout buttons (Shop Pay, Apple Pay, Google Pay) right below ‘Add to cart’, letting people buy without typing a card or an address, will lift mobile purchases per product page view.”

The hypothesis, built on the store's Clarity, Analytics and PageSpeed data.
Today
3.9%
If B wins
4.4%+
Per version
22,037
Drag the handle. The deciding metric: mobile purchases per product page view. “Today” is the real screenshot of the product page on a phone; variant B is that same screenshot with the change in place.

Your real conversion rate, without bots

Three numbers side by side: with bots, people only, and Analytics. You decide with the real one, not the one bots drag down.

Conversion · last 30 daysSample store

  • With botsAll your store's sessions

    1.24%

  • Real conversionArgos · people only

    1.88%

  • Google AnalyticsOnly visitors who accept cookies · for comparison

    1.89%

53,850bot sessions: 34% of your traffic

Sessions · bots excluded: 103,350out of 157,200 in total

Sessions and conversion, bots excluded: your store's funnel, counting real people only.

Improve the product page with ArgosAI

In every play about a product page, ArgosAI rewrites it against its specific blocker: visits with no add-to-cart, taps that do nothing, people scrolling up and down without deciding. You see before and after, and publish it in one click.

  • Clarity, read for you

    How far people scroll compared with your buy button, rage clicks and errors, by page and device. No recordings to sit through.

  • Mobile vs. desktop

    The funnel and the checkout, step by step, on each device. The gap, with its number and its prime suspect.

  • Pages and ads that don't sell

    Product pages with visits that never reach the cart, and ads that send people to sold-out products or to pages they leave.

First, it looks at your store. Then, it measures.

No play goes out blind, and none is called a success without its numbers.

It won't suggest what you already have

Every specialist looks at your site before suggesting anything. What you already have doesn't come up and, if something slips through, you tap «I already have it» and it won't come back.

What doesn't work comes back

Every play says which metric it moves and is measured 28 days before against 28 days after. If nothing changes or it gets worse, it returns to your to-dos on its own, with a note of when it was done.

Analytics gives you data. Argos gives you the play.

Shopify already shows your funnel and strips bots from its reports, and Clarity is free. What they don't do is connect it all and tell you what to change.

Conversion: Argos versus doing it by hand or with Shopify's reports
What you needArgosBy handShopify reports
Which checkout step you lose at, on mobile and desktop
Your conversion rate without bots, next to Analytics'
What Clarity records, cross-checked with the funnel and orders
Checking it every 6 hours without having to remember
An A/B test with the sample size and duration your traffic needs
Knowing whether the change worked, with before and after

We're Empact, the team behind Argos: Shopify Gold Partner, with Shopify since 2019, 5.0 out of 5 on Shopify Partners.

Behind Argos is us, Empact. Here's what our clients say.

Meet Empact
Shopify projects
120+
A/B tests
800+
on Shopify Partners
5.0 out of 5

  • “Rediseñaron la web de mi marca ARISTICOS en Shopify y el resultado superó mis expectativas. Tienen una metodología de trabajo superestructurada y sólida, lo que te da muchísima tranquilidad durante todo el proceso.”

    ARISTICOS · Oct 2026

  • “El Equipo de Empact nos ha sorprendido muy positivamente, tienen procesos muy TOP en los que no se escapa nada.”

    mytravelpassport · Sep 2026

  • “Hemos hecho toda la nueva web con Xavi y su equipo, y además estamos trabajando las campañas de Ads con ellos. Trabajo espectacular y super implicados en nuestro proyecto en todo momento.”

    LOCO MONKY · Jul 2026

  • “Todo el equipo fueron super atentos en todo momento y la comunicacion fue rapida y clara. La web quedó perfecta; Se nota que saben lo que hacen.”

    Better Than New · May 2026

  • “La comunicación está siendo excelente y el equipo se muestra profesional y atento durante todo el proyecto. Muy satisfechos con el servicio hasta el momento.”

    Mercadisfraces · May 2026

  • “Han captado nuestra idea de marca y el resultado es una web ágil, fácil de usar y atractiva. Profesionales y recomendables.”

    POCO BEBO · Mar 2026

  • “Muy contenta con el equipo, trabajo muy profesional y competente.”

    COMO UN PEZ EN EL AGUA · Mar 2026

  • “El resultado: una experiencia mucho más clara, ordenada y alineada con la marca.”

    Andam · Feb 2026

  • “La ejecución ha sido ágil, precisa y perfectamente alineada con nuestras necesidades.”

    Paz Torras · Feb 2026

  • “Quiero destacar la agilidad, el nivel técnico y la implicación de todo el equipo. Han estado encima de cada detalle, asegurándose de que todo lo que solicitamos no solo estuviera implementado, sino funcionando perfectamente.”

    System Action · Feb 2026

  • “Saben lo que se hacen y encima son pro-activos, siempre vienen con nuevas ideas, búsqueda de tendencias, seguimiento continuo ¿Qué más se puede pedir?”

    SupervivenciaExtrema · Jan 2026

  • “Servicio de calidad y ágil. Siempre disponibles cuando hay alguna necesidad y entienden perfectamente las necesidades del negocio.”

    Olivarte · Nov 2025

  • “Un placer trabajar con Xavi un profesional de los pies a la cabeza.”

    Fullsmokers · Nov 2025

  • “Grandes profesionales, con una atención excelente y gran apoyo para hacer crecer tu negocio a nivel online.”

    MatchBall · Oct 2025

  • “Nos han ayudado a rediseñar la página web aportando muchas mejoras para llegar a más clientes y hacer las compras más fácil para los clientes.”

    Arts Bettin · Jul 2025

  • “Han sido eficaces, atentos en todo momento y muy profesionales. Captaron perfectamente lo que necesitaba y lo llevaron a cabo con mucho cuidado y detalle.”

    The Vecina · Jul 2025

  • “He trabajado con diversos equipos profesionales del sector y E-mpact sin duda ha sido la mejor con diferencia.”

    Bowiie · Jun 2025

  • “Nos están ayudando a mejorar la tienda, a salir mejor en Google y a hacer campañas que funcionan. Muy fácil trabajar con ellos, siempre aportan ideas y soluciones.”

    AutoRR E-Motion Parts · Jun 2025

  • “Un trato muy cercano y profesional, accesibles y lo más importante, se involucraron en entender el tipo de negocio y se adaptaron a la necesidad de la empresa.”

    Espadas y Más · May 2025

  • “Un partner real, más allá de una agencia.”

    PonteMasFriki · May 2025

  • “Xavi nos ha prestado un servicio excelente, mejorando la UX de la tienda y las conversiones de registros con diseño mejorado e integración de Apps.”

    ZehnBäume · May 2025

  • “Muy contentos con el resultado y la gran profesionalidad de E-mpact, desde el primer momento se volcaron en nuestro proyecto y resolvieron nuestras necesidades.”

    Duward · Apr 2025

  • “Nuestra transición a Shopify fue fluida, y los resultados hablan por sí mismos.”

    Grow Industry · Mar 2025

How to find where you're losing sales on Shopify.

A short guide to do it yourself, with what you already have. It works with or without Argos.

  1. Look at the whole funnel, not just conversion

    In Shopify Analytics, look at how many sessions add to cart, reach checkout and buy. The biggest drop between two steps is your first suspect.

  2. Split it by device

    Compare mobile and desktop step by step. If mobile drops much more at one step, look there: an awkward field, a button you can't see or a slow page.

  3. Take bots out of the count

    Bots inflate sessions and drag conversion down. Before drawing conclusions, check what share of your visits aren't people.

  4. Look at what they do, not just how many

    With heatmaps and recordings (Microsoft Clarity is free), see how far down the product page people scroll and whether they ever see the buy button.

  5. Change one thing and measure it

    One change at a time, with its date. Compare the same number of days before and after and, if you have plenty of traffic, run it as an A/B test.

Doing this every week is half a day's work. Conversion does it every 6 hours and leaves what moves the needle most in My week.

See Conversion in the demo

What it doesn't do. Better to know now.

Conversion is good at its job. This is out of scope, or up to you.

  • It doesn't touch your theme or checkout. It tells you what to change; you or Empact do it. In Shopify it only publishes ArgosAI's product pages, with your OK and an undo.
  • Without Analytics, it falls short. The funnel comes from there: if it isn't connected or doesn't count purchases properly, it tells you before suggesting anything.
  • With little traffic, no A/B test holds up. If your store can't reach the sample size, it says so and suggests a before-and-after measurement instead.
  • Without Clarity, it sees less. Clarity is optional, but without it Conversion can't tell how far your customers scroll or where they rage-click.
  • It can't guess every why. It gives you the data and the most likely hypothesis; sometimes the cause is off-site: price, shipping or the season.

Questions about Conversion.

What does the Conversion specialist need?

Shopify and Google Analytics. With Microsoft Clarity, it also sees what your customers do on each page. Everything connects from the dashboard, without touching your store's code.

Where does its judgment come from?

Ours, at Empact, the team behind Argos: we're a Shopify Gold Partner, with Shopify since 2019, years of CRO on Shopify stores and +800 A/B tests. That craft, looking at your store every 6 hours.

Does it change anything in my store without asking?

No. You decide every play: do it step by step, ask Empact or dismiss it. The only thing it writes to Shopify is the product pages ArgosAI rewrites, when you press “Publish”, and they can be undone.

Who runs the A/B tests?

We do, Empact. Conversion suggests the test with its hypothesis, the variant on a capture of your page and the duration; you request it from the play, and we run and measure it. If your service doesn't include it, you get a quote before anything starts.

How is it different from looking at Analytics?

Analytics gives you data; Conversion tells you what to do with it. It cross-checks it with your orders and Clarity, strips out bots, reads your site and hands you the play with its number and who does it.

Does it help if almost everyone buys on mobile?

Yes, that's where it shows most. It splits the funnel and the checkout by device: you see which step mobile loses at, by how much and what to change.

The other seven. Each one, on its own patch.

All eight, together