Searches that spend without selling
The Google Ads terms that get clicks and bring in neither a sale nor a cart, with what they've cost. Ready for your negative list.
Every euro on ads. Against your margin.
Advertising puts every Google Ads and Meta campaign against what each sale actually leaves you, and tells you what makes money, what to scale and what to switch off.
- Which campaign really makes money, based on your margin.
- The searches and ads that spend without selling.
- Which ad to refresh before it wears out.
14-day free trial · from €99/month · no lock-in
Advertising·new play46 searches spend without selling€651 in 28 days · add them as negatives
What is the Advertising specialist?
It's the Argos specialist that watches your spend on Google Ads and Meta Ads, and your catalog in Merchant Center. It puts every campaign against your margin, counts each sale only once and tells you what to change, with the data behind every decision. You or Empact manage your ads: Argos never touches them.
- Reads
- Google Ads, Meta Ads, Merchant Center, your Shopify margin and your competitors' public ads
- Reviews your store
- Every 1 to 6 hours, depending on your plan
- Who does it
- You, in Google Ads and Meta, step by step, or Empact
Your margin calls the shots. Not the platform.
Google and Meta tell you how much they sell. Advertising tells you how much they leave you.
Reads your campaigns and your margin
After every Google Ads and Meta read, it matches spend with your Shopify sales and with what each order costs you to fulfill.
Puts each one in its place
Profitable, borderline or losing, against your break-even ROAS. And it hands you the play: scale, switch off, refresh or clean up.
You decide, it gets measured
You do it in Google Ads or Meta, step by step, or ask Empact. After 28 days you know whether it worked.
Sample store · fictitious data
Money that was leaking without a sound.
Three plays from Vinoteca Olivares, the sample store. None of them jumps out in the Google or Meta dashboard; all of them come with their number.
What it sees
46 Google Ads searches spent €651 in 28 days, with 1,713 clicks and not a single sale. Among them, “free wine samples”.
Google Ads · 28 days
What to do
Add them to the negative keyword list shared by every campaign.
Who does it
You, in Google Ads, step by step. Or you ask Empact.
What it sees
The 3 best-selling Meta ads have been shown 7.8 times to each person and lost 42% of their ROAS in 14 days.
Meta Ads · 14 days
What to do
Launch new catalog ads and pause the worn-out ones once the new ones are selling.
Who does it
You, in Meta. Or you ask Empact.
What it sees
In Performance Max, two low-return groups take 78% of the spend, while the premium wines return more than €4 for every euro.
Google Ads · 28 days
What to do
Move “Reservas y grandes reservas” and “Cajas regalo” into a campaign of their own.
Who does it
Empact, if you ask. Or you, in Google Ads.
Vinoteca Olivares is the demo's sample store: its numbers are fictitious. In your dashboard, you see yours.
Example store · fictional ads
What your competitors pay for. And you're not testing yet.
Every day, Advertising reads the active ads of the stores you track in Sector, on Meta and on Google, and sets them against yours.
- Anything running for 30 days or more is marked as a likely winner: nobody pays for a month of something that doesn't work.
- The angles, offers and formats they use and you don't, each with the metric to measure it by.
- Every play comes with a link to the ad as proof.
Neither Meta nor Google publishes your competitors' spend or CTR. We read the Meta Ad Library (ads delivered in the EU and the UK) and the Google Ads Transparency Center (the European Economic Area).
See the competition in the demoCompetition
Google Ads Transparency Center · Example store
- Their active ads
- 62
- Running 30+ days
- 35
- Your campaigns with spend
- 6
- Plays to test
- 3
What they pay for on Google and you don't
SearchMeasure it with CTR · today 4.1%
Read the promise they've been paying for in search for months
20 ads from Vinoteca El Sarmiento, La Bodega de Olmo, Aceites y Vinos Martín · 20 running 30+ days
TextSearchVinoteca El Sarmiento · 84 days · ES, FRSee their ad ↗
YouTubeMeasure it with CPA · today €14.00
Try video on YouTube
12 ads from Vinoteca El Sarmiento, La Bodega de Olmo · 8 running 30+ days
VideoYouTubeVinoteca El Sarmiento · 47 days · ES, FRSee their ad ↗
Three platforms. One yardstick.
What each euro leaves you after paying for the product, shipping and fees. Not the platform's ROAS, and not an average of everything.
A traffic light for every campaign
Profitable, borderline or losing, against your break-even ROAS, in Google Ads and Meta. Tap one and see why, with the numbers.
A ROAS that doesn't double count
Your Shopify sales divided by your ad spend: if Google and Meta both claim the same sale, here it counts once.
Meta, on time
What to scale, what to switch off and which ad to refresh before it wears out and every sale costs more.
Merchant Center, no surprises
Products Google rejects or limits and feed errors, before they stop showing on Shopping.
This month's spend pace
Whether you're on track to overspend or underspend against plan, and the sales a platform claims more than its share of.
First, it looks at your store. Then, it measures.
No play goes out blind, and none is called a success without its numbers.
It won't suggest what you already have
Every specialist looks at your site before suggesting anything. What you already have doesn't come up and, if something slips through, you tap «I already have it» and it won't come back.
What doesn't work comes back
Every play says which metric it moves and is measured 28 days before against 28 days after. If nothing changes or it gets worse, it returns to your to-dos on its own, with a note of when it was done.
Three tabs and a spreadsheet. Or one list.
Shopify already tells you which channel your sales come from, and every platform has its own report. What nobody does for you is put it all against your margin.
| What you needWhat you need | Argos | By hand | Shopify reports |
|---|---|---|---|
| Every campaign against your margin: profitable, borderline or losing | |||
| Google Ads, Meta and Merchant Center in one place | |||
| A store ROAS that never counts the same sale twice | |||
| Searches that spend without selling, with what they cost | |||
| Worn-out ads, before your cost per sale climbs | |||
| Products rejected or limited in Merchant Center |
We're Empact, the team behind Argos: Shopify Gold Partner, with Shopify since 2019, 5.0 out of 5 on Shopify Partners.
Shopify Gold Partner · since 2019Behind Argos is us, Empact. Here's what our clients say.
- Shopify projects
- 120+
- A/B tests
- 800+
- on Shopify Partners
- 5.0 out of 5
“Rediseñaron la web de mi marca ARISTICOS en Shopify y el resultado superó mis expectativas. Tienen una metodología de trabajo superestructurada y sólida, lo que te da muchísima tranquilidad durante todo el proceso.”
ARISTICOS · Oct 2026
“El Equipo de Empact nos ha sorprendido muy positivamente, tienen procesos muy TOP en los que no se escapa nada.”
mytravelpassport · Sep 2026
“Hemos hecho toda la nueva web con Xavi y su equipo, y además estamos trabajando las campañas de Ads con ellos. Trabajo espectacular y super implicados en nuestro proyecto en todo momento.”
LOCO MONKY · Jul 2026
“Todo el equipo fueron super atentos en todo momento y la comunicacion fue rapida y clara. La web quedó perfecta; Se nota que saben lo que hacen.”
Better Than New · May 2026
“La comunicación está siendo excelente y el equipo se muestra profesional y atento durante todo el proyecto. Muy satisfechos con el servicio hasta el momento.”
Mercadisfraces · May 2026
“Han captado nuestra idea de marca y el resultado es una web ágil, fácil de usar y atractiva. Profesionales y recomendables.”
POCO BEBO · Mar 2026
“Muy contenta con el equipo, trabajo muy profesional y competente.”
COMO UN PEZ EN EL AGUA · Mar 2026
“El resultado: una experiencia mucho más clara, ordenada y alineada con la marca.”
Andam · Feb 2026
“La ejecución ha sido ágil, precisa y perfectamente alineada con nuestras necesidades.”
Paz Torras · Feb 2026
“Quiero destacar la agilidad, el nivel técnico y la implicación de todo el equipo. Han estado encima de cada detalle, asegurándose de que todo lo que solicitamos no solo estuviera implementado, sino funcionando perfectamente.”
System Action · Feb 2026
“Saben lo que se hacen y encima son pro-activos, siempre vienen con nuevas ideas, búsqueda de tendencias, seguimiento continuo ¿Qué más se puede pedir?”
SupervivenciaExtrema · Jan 2026
“Servicio de calidad y ágil. Siempre disponibles cuando hay alguna necesidad y entienden perfectamente las necesidades del negocio.”
Olivarte · Nov 2025
“Un placer trabajar con Xavi un profesional de los pies a la cabeza.”
Fullsmokers · Nov 2025
“Grandes profesionales, con una atención excelente y gran apoyo para hacer crecer tu negocio a nivel online.”
MatchBall · Oct 2025
“Nos han ayudado a rediseñar la página web aportando muchas mejoras para llegar a más clientes y hacer las compras más fácil para los clientes.”
Arts Bettin · Jul 2025
“Han sido eficaces, atentos en todo momento y muy profesionales. Captaron perfectamente lo que necesitaba y lo llevaron a cabo con mucho cuidado y detalle.”
The Vecina · Jul 2025
“He trabajado con diversos equipos profesionales del sector y E-mpact sin duda ha sido la mejor con diferencia.”
Bowiie · Jun 2025
“Nos están ayudando a mejorar la tienda, a salir mejor en Google y a hacer campañas que funcionan. Muy fácil trabajar con ellos, siempre aportan ideas y soluciones.”
AutoRR E-Motion Parts · Jun 2025
“Un trato muy cercano y profesional, accesibles y lo más importante, se involucraron en entender el tipo de negocio y se adaptaron a la necesidad de la empresa.”
Espadas y Más · May 2025
“Un partner real, más allá de una agencia.”
PonteMasFriki · May 2025
“Xavi nos ha prestado un servicio excelente, mejorando la UX de la tienda y las conversiones de registros con diseño mejorado e integración de Apps.”
ZehnBäume · May 2025
“Muy contentos con el resultado y la gran profesionalidad de E-mpact, desde el primer momento se volcaron en nuestro proyecto y resolvieron nuestras necesidades.”
Duward · Apr 2025
“Nuestra transición a Shopify fue fluida, y los resultados hablan por sí mismos.”
Grow Industry · Mar 2025
How to tell if your ads make money on Shopify.
A short guide to do it yourself, with what you already have. It works with or without Argos.
Work out what each sale leaves you
From what you charge, subtract the product cost, shipping and payment fees. What's left is your contribution margin: what you really have to pay for ads.
Know your break-even point
That margin tells you the minimum return at which an ad stops costing you money. Below it, you lose even when the platform says it sells.
Count each sale once
Google and Meta can both claim the same sale. Compare your spend with your Shopify sales, not with the sum of what each platform reports.
See what people actually search for
In Google Ads, open the search terms report: the ones that spend without selling go on your negative list.
Watch frequency on Meta
If the same ads keep reaching the same people and costs climb, they're worn out: time to refresh them.
Across three platforms, that's a morning every week. Advertising goes through it after every Google Ads and Meta read, and leaves what moves the needle most in My week.
See Advertising in the demoWhat it doesn't touch. Your ads are yours.
Advertising tells you what to do with your spend. This is out of scope, or up to you.
- It doesn't touch your ads. No bids, no budgets, no campaigns: neither Argos nor ArgosAI. You do it step by step, or ask Empact.
- No product cost, no margin. If your products don't have their cost in Shopify, it tells you and doesn't make up a break-even point.
- It doesn't create ads. It tells you which ones are worn out and what to refresh; new creative comes from you or Empact.
- Little spend, little signal. If a campaign barely has data, it doesn't judge it: it waits until there's something to go on.
- Google Ads, Meta and Merchant Center only. It doesn't read other ad platforms.
Questions about Advertising.
Does Argos change my campaigns?
No, neither Argos nor ArgosAI. It reads Google Ads, Meta and Merchant Center and suggests the play with its data. You do it step by step, or ask Empact right from the play.
What is break-even ROAS?
The minimum return an ad needs so you don't lose money, once the product, shipping and fees are paid. It depends on your margin: Advertising works it out with yours and puts every campaign against it.
How often does it review my ads?
After every Google Ads and Meta read, which depends on your plan: every 6, 2 or 1 hour. Anything urgent reaches you as an alert; the rest, in My week.
Can you see how much my competitors spend?
No: neither Meta nor Google publishes it. We see their active ads in the Meta Ad Library (ads delivered in the EU and the UK) and in the Google Ads Transparency Center (the European Economic Area). Anything running for 30 days or more is marked as a likely winner, and every play links to its ad.
Do I need to connect all three platforms?
No. It works with just one; with all three it sees your full spend and the Merchant Center products that stop showing on Shopping.
What if I don't have time to make the changes?
Press “Ask Empact” on the play. If your service includes it, it gets done; if not, you get a quote in hours before anything starts.
The other seven. Each one, on its own patch.
All eight, together- ConversionCROWhere am I losing the sale?
- SearchSEOWhat am I missing to rank higher on Google?
- Email & customersCRMWhy don't my customers come back?
- Site speedCWVIs my store fast enough for Google?
- InventoryWhat's about to sell out?
- ShowcaseWhat do I show first in each collection?
- PricingAm I losing margin without knowing it?