Every number, with its source. And under lock and key.
Where every number comes from, what Argos reads from your store, what it can change and where it keeps your data. Explained for people who run a store, not for engineers.
14-day free trial · from €99/month · no lock-in
Net sales
Last 30 days
€274,880
Where it comes from
- €298,760 gross salesShopify · orders in real time
- −€16,120 in discountsShopify · codes and sales
- −€7,760 in returnsShopify · on the refund day
=€274,880 net salesBefore taxes and shipping
Sample store · fictional data
You decide what changes.
Argos reads to know what's going on in your store. Changing anything is always your call, and everything can be undone.
Always
Reads
Orders, catalogue, stock, visits, campaigns and emails. Just enough to understand what's happening and suggest plays.
With your OK
Changes things in Shopify
The order of a collection, some prices, the copy on a product page or in Google, and redirects for pages that return errors. You see the before and after, and undo it whenever you like.
Never
Touches your ads
No campaigns, no budgets in Google or Meta. Argos tells you what to do; you do it, with the step-by-step guide, or ask Empact.
ArgosAI follows the same rules: it can only do what you could do with a dashboard button. It proposes it on a card, and nothing happens until you confirm.
- ShopifyThe Argos app, installed on your ShopifyChanges with your OK
- Google Analytics 4Sign in with GoogleRead only
- Google Search ConsoleSign in with GoogleRead only
- Google AdsSign in with GoogleRead only
- Meta AdsSign in with MetaRead only
- Google Merchant CenterSign in with GoogleRead only
- KlaviyoRead-only key that you paste inRead only
- Microsoft ClarityData Export token that you paste inRead only
Encrypted credentials · we never store your passwords
It crawls like Google. And tells you the price first.
For SEO, Argos goes through your store page by page, the way Google would. And when ArgosAI is about to write for you, it first tells you the most it can cost.
- /products/rioja-crianza-seleccion-oro-2019Returns 404 and still gets visitsOne click
- /products/caja-descubrimiento-6-vinosTitle repeated on 14 pagesArgosAI
- /pages/envios-y-devolucionesNo meta descriptionArgosAI
- /collections/vinos-blancosCan't be indexedEmpact
- /products/priorat-clos-olivares-2020Fine
And much more, page by page.Example store · made-up data
How it crawls
- Only what's publicThe pages on your domain that anyone can see. It keeps what it finds, never your whole pages.
- Without slowing your storeAt a gentle pace, starting with the pages that already bring you visits from Google.
- It fixes it with youWhat can be fixed through Shopify, in one click and with undo. Anything that touches the theme, you do with the steps or ask Empact.
What you pay
- The maximum, up frontBefore writing, it tells you the most it can cost. If it doesn't add up for you, you don't run it.
- Never moreYou're charged what it actually uses and never more than that maximum: if it goes over, Argos covers it.
- No AI, no costCrawling your store doesn't use any ArgosAI.
We keep just enough. In Europe, encrypted.
Just enough to help you, never your customers' personal data. And you can leave whenever you like.
In the European Union
Your database and Argos's servers are in Ireland.
Encrypted credentials
With AES-256. We never store your passwords: you connect with Shopify, Google or Meta, or paste in a read-only key. If a credential is about to expire, we know first.
Figures, not people
We store aggregated figures and your catalogue, never your customers' personal data.
Seen by you and whoever you invite
Every person with their own permissions, and every store isolated from the rest. Plus your Empact team, to help you.
The AI doesn't train on your data
ArgosAI only sees what you can see. And your browser turns what you dictate into text: only the text reaches Argos.
Leave whenever you like
No lock-in. Disconnect a source and its data is deleted; cancel and your data is deleted within 30 days.
If a source fails, you see it.
Every number says which period it covers and when it was read. If a source is late or fails, you see it in its status and know which figure to wait for.
- We don't make up numbersIf a data point is missing, nothing is calculated: we tell you what to connect.
- We don't promise you eurosEvery play says which metric it moves and is measured on it, before and after.
- No bots or samples in your numbersSessions and conversion, humans only. Whatever you haven't connected stays empty, never filled with sample data.
- Real timeUp to date
It has the read from its latest slot: you see when it was and when the next one is due. Real time: only Shopify orders.
- DelayedSync error
Its slot's read is missing or has failed: you know which figure may be out of date.
- Connected
Data from a one-off read, with its date: it doesn't update by itself.
- Not connected
That area stays empty until you connect. It's never filled with samples.
Technical questions, in plain words.
Does Argos touch my store?
Only with your OK, and it can all be undone. It reads your channels read-only; in Shopify it writes what you approve after seeing the before and after: Showcase order (weekly too, if you turn it on), prices or what SEO publishes.
What does ArgosAI see?
The same as you in the dashboard, and nothing more: if you don't have permission to see margins, neither does ArgosAI. It queries your data with read-only tools, always your store's (it comes from your session, never from what you type), and cites the source and period of every figure. If you ask it to do something, it can only do what you could do with a dashboard button: it proposes it on a card, nothing happens until you confirm, and it can be undone. In “Ask your catalogue”, the AI only picks the filters: the figures come from your data.
When are proposals generated?
Each specialist reviews right after reading its sources, and only if they've brought new data. What you've already done or dismissed doesn't come back while its data stays the same. My week is prepared every Monday at 06:30, Madrid time.
When does an alert fire?
When something really changes in your store, not over noise: if chance explains it or there isn't enough data, it doesn't fire. They reach you by email, Slack or WhatsApp, as you choose, and during your quiet hours only urgent ones get through.
What if a connection fails?
The job retries on its own, waiting a little longer each time. If it keeps failing, the source is flagged with “Sync error” in your dashboard, so you know which figure may be out of date.
How often does Argos read each source?
Each one at the pace its data really changes, in fixed slots (Madrid time). In your dashboard you see its last sync and the next one.
- ShopifyWhen: Orders in real time, within 5-15 minutes; sold-out products in under an hour. Full catalogue every 6 hours (03:00, 09:00, 15:00 and 21:00).Reads: Catalogue, stock and collections, plus a sweep of the last few days' ordersWhy: Orders come in by webhook as soon as they're placed, and a product that sells out flags itself. The full read every 6 hours is the safety net: it brings in the rest of the catalogue and order changes (returns, edits) that don't send a notification.
- Google Analytics 4When: Depending on your plan: every 6 h, every 2 h or every hour.Reads: Sessions, funnel, conversion and landing pagesWhy: Analytics processes visits throughout the day and keeps adjusting the last 72 hours: every read rebuilds those days. Reading it more often than your plan doesn't bring new data.
- Google Search ConsoleWhen: Twice a day (05:00 and 17:00), on every plan.Reads: Clicks, impressions, position and CTR by query and pageWhy: Search Console publishes its data 2-3 days late: two reads a day are enough to get it as soon as it's out.
- Google AdsWhen: Depending on your plan: every 6 h, every 2 h or every hour.Reads: Spend, conversions and ROAS by campaign and search termWhy: Google Ads takes up to 3 hours to settle the day's spend and conversions, and it attributes sales late: every read also goes back over the previous days.
- Meta AdsWhen: Depending on your plan: every 6 h, every 2 h or every hour.Reads: Spend, results, CPM and frequency by campaign and ad, plus the account statusWhy: Meta updates spend several times an hour, but purchases are attributed days later: every read goes back over the previous days.
- Google Merchant CenterWhen: Every 6 hours (05:00, 11:00, 17:00 and 23:00), on every plan.Reads: Approved, limited or disapproved products and clicks from free listings and ShoppingWhy: Google reprocesses your feed and product status in hours, not minutes: every 6 hours, no change gets missed.
- KlaviyoWhen: Every 6 hours (05:00, 11:00, 17:00 and 23:00), on every plan.Reads: Campaigns, flows, lists and attributed revenueWhy: Klaviyo recalculates its campaign and flow reports every few hours and limits how many you can request per day.
- Microsoft ClarityWhen: Once a day (05:00), on every plan.Reads: Rage and dead clicks, scroll, excessive scrolling, active time and errors by page, device and channelWhy: Clarity only lets you read the last 1-3 days and make 10 requests a day: one daily read (4 requests, with 2 in reserve) keeps every full day.
- Core plan
- every 6 hAnalytics, Google Ads and Meta
- Pro plan
- every 2 hAnalytics, Google Ads and Meta
- Max plan
- every hourAnalytics, Google Ads and Meta
When you connect, all three plans load 24 months of history from Analytics, Google Ads and Meta.